Naši Facebook korisnici morali su prikupiti 50.000 oznaka “sviđa mi se” kako bi na njihova omiljena burek pita koštala 2 kune na jedan dan.
Kako je pita od krumpira srušila Facebook
Kroz zabavu i interakciju s publikom do rekordnog broja prodanih pita, a da pri tome nismo nanjeli štetu redovnoj prodaji!
Ideja
Kroz zabavnu promotivnu aktivnost prepustili smo Mlinarovim kupcima da utječu na cijenu Pite s krumpirom. Cilj je bio prikupiti 50.000 oznaka “sviđa mi se” na objavu na Facebooku kako bi na jedan dan Pita s krumpirom iznosila 2 kune.
Angažman s publikom
S angažmanom od 157.028 na post, ukupnim angažmanom od 190.888 na cijelu kampanju, i ukupnim dosegom kampanje od 846.182, prema Social Bakersu objava je bila prva u Hrvatskoj u siječnju 2019. godine.
Angažman s publikom
S angažmanom od 157.028 na post, ukupnim angažmanom od 190.888 na cijelu kampanju, i ukupnim dosegom kampanje od 846.182, prema Social Bakersu objava je bila prva u Hrvatskoj u siječnju 2019. godine.
Prodali smo 71.200 pita, što je 2004% povećanje u prodaji.
Koristimo kolačiće da ti iskustvo bude ljepše i pamtimo tvoje posjete. Ako klikneš "prihvaćam sve", slažeš se s našim kolačićima, a ako odeš na postavke, možeš ih prilagoditi kako ti najbolje štima.
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